Meet SAM! Your AI-Powered Coach
Who is SAM?
SAM is Mindbeat's AI coaching feature.
If it's enabled in your programme, SAM is available to you directly on the platform for coaching conversations between your sessions. Think of it as a space to think through challenges, build on what you're working on with your coach, and keep your development moving outside of scheduled sessions.

What can SAM help me with?
SAM supports you by:
- Offering personalised coaching dialogues
- Helping you reflect on challenges
- Crafting realistic, step-by-step action plans
- Providing ongoing motivation and perspective
Example: Sam recently helped someone who felt overwhelmed at work. After Sam identified their key stressors, Sam built a plan that brought clarity and a few weeks later, they felt more in control and energized.
Do I need to set goals before using SAM?
When you first interact with Sam, will ask if you’ve already set your goals.
- If yes: Great! Sam will tailor its guidance to your specific development areas.
- If not: No problem! This would be the perfect time to set them, but you can still interact with Sam without them.
How do I get the best results from SAM?
To get the most accurate and helpful support:
- Be as detailed and specific as possible in your questions
- Share context about what you’re experiencing or trying to achieve
- Use our conversation history to reflect and build on previous topics
Can I review past conversations with SAM?
Yes! You can scroll up to revisit previous chats.
If it’s been a while, Sam can even give you a summary of our last discussion but please note, this feature is available only for a limited time after your session.
Can I talk to SAM in different languages?
You can interact with Sam in multiple languages.
However, Sam strongest capabilities are in English, so responses in other languages may be less accurate in terms of grammar or tone.
How do I learn to use SAM effectively?
We’ve created a dedicated Learning Track to help you:
- Understand how SAM works
- Explore tips for asking the right questions
- Maximise value from your coaching experience
You’ll also receive email nudges with helpful reminders and usage tips to keep you engaged and growing.